It all adds up to one | CARPET ONE
the films
moments
the story
It All Adds Up to One
Nash Pictures partnered with COMM (now marketbridge) to produce, direct, edit, and deliver the CarpetOne Floor & Home North American commercial campaign. This campaign included multiple 30s broadcast commercials and stills. XR/virtual production technology played a crucial role in capturing multiple scenes set at different times of day, all in one shoot day. Combined with the Kira robotic motion control camera system, Nash created a seamless match frame "oner" take for each spot.
the team
Production: Nash Pictures
Directors/EPs: Clifford Nash, Griffin Nash
Producer: Maggie Moran
Photo: Harry Ehrlich
Editor: Cameron Kingdon
Color & Mix: Nash Pictures
XR Studio: StudioLab
StudioLab Producer: Ken Kingdon
Virtual Production Designer: Ian Messina
DP/Kira Op: Greg Farnum
Set Designer: Andrew Wallace
AC/DIT: Erik Lungholm
Audio: Dan Holden
Gaffer: Noah Baker
Grip: Jake Desharnis
Best Boy: Steve Gallante
HMU: Courtney Kilmartin
Set PA: Chris Stavre
Agency: COMM (now marketbridge)
Agency Creative Directors: Danny Cordella, Joe Krikava
VP, Account Services: Jeff Bowen
Agency BTS: Justin Owens
behind the scenes
