the official flooring store | FLOORING AMERICA
the films
moments
the story
Game Night
4th Grade Science
Reality Checks
Nash Pictures partnered with COMM (now marketbridge) to produce, direct, edit, and deliver the Flooring America/Flooring Canada North American commercial campaign. This campaign included three 30s broadcast commercials and stills. All three scripts were shot in one metrowest MA residential home across four days. Extensive propping and new flooring was temporarily installed throughout the home to showcase new products and differentiate each commercial to feel like three different homes.
the team
Production: Nash Pictures
Director/EP: Clifford Nash
DP/EP: Griffin Nash
Producer: Maggie Moran
Photo: Harry Ehrlich
Editor: Tyler Fennyery
Color & Mix: Nash Pictures
Set Designer: Amy Whitten
Camera Operators: Ben Daniels, Taylor Pelletier
ACs: Mary Anne Jenke, Sam Lusted
Gaffer: Vincent McDonald
HMU: Rebecca Frye
Set PAs: Ryan Twomey, Mac Rice
Agency: COMM (now marketbridge)
Agency Creative Directors: Danny Cordella, Joe Krikava
Agency VP, Account Services: Jeff Bowen
Agency BTS: Justin Owens