
looking | ETS PRAXIS

the film
moments






the story
Looking
Nash Pictures partnered with Brand Content to produce, direct, edit, and deliver the Looking ETS PRAXIS commercial campaign. This campaign included multiple 30s broadcast commercials and stills. Capturing real reactions from child talent in three full classrooms was complex but rewarding. The Nash production team was awesome on this project. During the single day shoot, the team stayed on schedule, while managing 45 on-camera child talent and their families, propping three empty classrooms, a surprise midday fire alarm drill, and multiple company moves, all during a 100° heat spell in MA.

the team
Production: Nash Pictures
Director/EP: Clifford Nash
DP/Photographer/EP: Griffin Nash
Producer: Maggie Moran
Editor: Trevor MacKinnon
Color & Mix: Nash Pictures
Production Coordinator: Travis Scott
Set Designer: Amy Whitten
Art PA: Mike Catanzaro
AC: Danielle Bryant
2nd AC: Ben Daniels
Camera PA: Adre Lima
Gaffer: Wally Argo
Grip: Brandon McGinnis
HMU: Jessica Puleo
Set PAs: Aaron Kaplow, Louisa Harris, Malcolm Higgins, Reed Falkner
Agency: Brand Content
Agency Creative Director: Jim Bezier
Agency Managing Director: Kelly Douglas
Agency Account Director: Erin Fouhy
Agency Copywriter: Jackson Borman
Agency Producer: Curtis Garafalo
behind the scenes











