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looking | ETS PRAXIS

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the film

moments

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the story

Looking

Nash Pictures partnered with Brand Content to produce, direct, edit, and deliver the Looking ETS PRAXIS commercial campaign. This campaign included multiple 30s broadcast commercials and stills.​ Capturing real reactions from child talent in three full classrooms was complex but rewarding.  The Nash production team was awesome on this project.  During the single day shoot, the team stayed on schedule, while managing 45 on-camera child talent and their families, propping three empty classrooms, a surprise midday fire alarm drill, and multiple company moves, all during a 100° heat spell in MA.

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the team

Production: Nash Pictures

Director/EP: Clifford Nash

DP/Photographer/EP: Griffin Nash

Producer: Maggie Moran

Editor: Trevor MacKinnon

Color & Mix: Nash Pictures

Production Coordinator: Travis Scott

Set Designer: Amy Whitten

Art PA: Mike Catanzaro

AC: Danielle Bryant

2nd AC: Ben Daniels

Camera PA: Adre Lima

Gaffer: Wally Argo

Grip: Brandon McGinnis

HMU: Jessica Puleo

Set PAs: Aaron Kaplow, Louisa Harris, Malcolm Higgins, Reed Falkner

Agency: Brand Content

Agency Creative Director: Jim Bezier

Agency Managing Director: Kelly Douglas

Agency Account Director: Erin Fouhy

Agency Copywriter: Jackson Borman

Agency Producer: Curtis Garafalo

behind the scenes

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