
apex pc-as-a-service | DELL

the film
moments






the story
APEX PC-As-A-Service
Nash Pictures partnered with CGI Interactive and Dell to produce, direct and edit the APEX PC-as-a-Service product launch commercial campaign. The campaign included one 60s film with a 30s and 15s social cut-down. The Nash Team utilized extensive set design and propping to transform one commercial office into four unique shoot locations.

the team
Production: Nash Pictures
Director/EP: Clifford Nash
DP/EP: Griffin Nash
Producer: Maggie Moran
Editor: Adam Mikaelian
Color & Mix: Nash Pictures
Set Designer: Amy Whitten
Art PA: Tyler Fennyery
AC: Mary Anne Jenke
Gaffer: Dave Margolis
Utility: Ryan Gregory
HMU: Paige Durkee
Set PA: Andre Lima
Agency: CGI Interactive
Agency Creative Director: Brent Rutter
Agency Dir. of Bus. Dev.: Candice Gaulitz
Agency Project Manager: Shayla Lugo
behind the scenes









