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apex pc-as-a-service | DELL

Nash Pictures | Boston Video Production

the film

moments

Nash Pictures | Boston Video Production
Nash Pictures | Boston Video Production
Nash Pictures | Boston Video Production
Nash Pictures | Boston Video Production
Nash Pictures | Boston Video Production
Nash Pictures | Boston Video Production

the story

APEX PC-As-A-Service

Nash Pictures partnered with CGI Interactive and Dell to produce, direct and edit the APEX PC-as-a-Service product launch commercial campaign.  The campaign included one 60s film with a 30s and 15s social cut-down. The Nash Team utilized extensive set design and propping to transform one commercial office into four unique shoot locations.

Nash Pictures | Boston Video Production

the team

Production: Nash Pictures

Director/EP: Clifford Nash

DP/EP: Griffin Nash

Producer: Maggie Moran

Editor: Adam Mikaelian

Color & Mix: Nash Pictures

Set Designer: Amy Whitten

Art PA: Tyler Fennyery

AC: Mary Anne Jenke
 

Gaffer: Dave Margolis

Utility: Ryan Gregory

HMU: Paige Durkee

Set PA: Andre Lima

Agency: CGI Interactive

Agency Creative Director: Brent Rutter

Agency Dir. of Bus. Dev.: Candice Gaulitz

Agency Project Manager: Shayla Lugo

behind the scenes

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